A NEW GLOBAL STANDARD FOR LIGHTWEIGHTING

Fastrack a lightweighting global standard to gain traction and momentum in challenging markets.

CHALLENGE

Impression Technologies (ITL) has been instrumental in developing HFQ Technology, which is revolutionising the exploitation of aluminium.

HFQ Technology is a hot forming production method for stamping complex-shaped components from high strength alloys.

Using the Bluetooth franchise model, ITL aims to create a Partner Network of global OEMs and tier suppliers.

Clarity was tasked to create a dynamic brand identity and compelling brand story to engage and inspire prospects across the automotive, rail, aerospace and technology sectors.

SOLUTIONS

As always, Clarity started with the purpose, values and vision of this exciting enterprise.

Developing these core beliefs led to the new identity that acts as a visual voice to the brand. This allowed Clarity to build a com- prehensive arsenal of marketing collateral that continues to persuade and in uence the major automotive brands from around the world.

Clarity is proud of their close relationship with ITL and continue to develop ongoing projects together.

DELIVERED

AUDIT & INTERVIEWS
PURPOSE & VALUES
BRAND IDENTITY
BRAND STRATEGY
INTERNAL COMMS
LITERATURE
PHOTOGRAPHY
BRAND GUIDELINES
POWERPOINT
INTERIORS
SIGNAGE

DELIVERED

AUDIT & INTERVIEWS
PURPOSE & VALUES
BRAND IDENTITY
BRAND STRATEGY
INTERNAL COMMS
LITERATURE

PHOTOGRAPHY
BRAND GUIDELINES
POWERPOINT
INTERIORS
SIGNAGE

Purpose

By championing continuous innovation through our HFQ® advanced lightweighting technologies, we enable lighter, stronger, aluminium solutions that contribute toward a safer and more sustainable world.

Positioning Statement

HFQ® is the lightweighting technology standard for;
  • cost-effective, complex geometries
  • high-strength aluminium pressings
  • simpler, stronger structures.

Partner Network Vision

Being the global standard for the most advanced, cost-effective, lightweighting technology.

Clarity helps. Contact us today.