Engineering a brand that’s
worth its weight in gold.
A big yellow machine in the fields or off-road has to be a JCB. It’s distinctive colour is a brand asset and this is the story that needed to be told.
Clarity went beyond the product this time and went straight to the colour that makes JCB the leader in construction equipment around the world.
Yellow Gold is at the core of this campaign concept.
Literature was produced to promote the diverse application of the JCB machinery. The proposition was kept deliberately short and simple with visual impact and messaging that made an impression.