Silent running technology demands a name and proposition that shouts above the rest.
Turolla developed a engineered pump that runs virtually silent – needing a name and brand that shouted above the competition.
Clarity decided to take an aggressive approach to the project as competition was fierce. Naming in today’s noisy world is not an easy task, but by creating unique name and spelling, it helped to register and protect the brand name.
The shhark name was developed to stand out from the noise of the industry and with powerful imagery and compelling messages, Turolla attracted interest at launch without the need to shout!
Our strategy included the launch of the product revealing the new sshark brand at Agritechnica in Germany.