BRIGHTER BRAND, BRIGHTER FUTURE.

Engineering a brand that’s
geared for innovation.

CHALLENGE

As part of the Danfoss Group, Turolla needed to reinvigorate an old tired brand that deserved to be brighter brand with a brighter future.

APPROACH

For many years Turolla had exclusively used blue in its communications, reinforcing perceptions of it being too cold and corporate. In our redesign we expressed the brand through the energy of orange, allowing the brand to communicate to its audiences their innovative products and solutions.

SOLUTIONS

At launch, the vivid contrast between the old and the new was exciting and dramatic, serving as an instant and powerful signal of change—from old to young, and from corporate to personal.

With a new, vibrant expression, Turolla made a visible commitment to connecting with its customers.

‘Fast Forward Thinking’ was created to ignite storytelling which in turn built stronger emotional connections with customers and the product and service innovations being developed and launched.

DELIVERED

RESEARCH AND INTERVIEWS
NAMING EXERCISE
WORKSHOPS
BRAND STRATEGY
VISUAL STYLING
LOGO DEVELOPMENT
VISUAL IDENTITY
TONE OF VOICE
IDENTITY GUIDELINES
LITERATURE

DELIVERED

RESEARCH AND INTERVIEWS
NAMING EXERCISE
WORKSHOPS
BRAND STRATEGY
VISUAL STYLING

LOGO DEVELOPMENT
VISUAL IDENTITY
TONE OF VOICE
IDENTITY GUIDELINES
LITERATURE

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